Vinoo
ROLE / UX/UI
CLIENT / RT-MART
AGENCY / SKYWIND, INC.
YEAR / 2017
The client RT-Mart has an ambition for building an app for wine lovers. I studied various wine platforms/competitors, did research on their common functions and features, and also their end-users who have deep interests in wines. In the end, I came up with an Wireframe/UI screen that could evoke to wine lovers, and also retain them as RT-MART customers.
Icon Design
Visual
Alcohol precipitation constructed a heart shape afterimage, conveys the love toward wine & the happiness smile afterglow.
Hue
The tone of red wine changes its hue through light and shadows, adding the gradient glow to convey an intoxicating vibe.
Logo Design
Visual
The icon before the name symbolizes "i" , which sounds like "love" in mandarin, plus the name - cellar, hence the homonymic naming.
Hue
The gradient tone echoes back to the lights & shades of the red wine. From rose champaign color to a dark red wine shade.
Design Strategies
1. Improve users return rates
Login through user's social accounts to simplify login process & quickly accumulate members.
Encourage users to have their friends joining in or sharing a product can have of gifts or redeem rewards points, which users can deduct from their purchases.
Users can leave comments about wine tasting, this encourages the user to follow a KOL, which wine lovers will most likely to follow a professional wine taster.
2. More accurate & thoughtful filters
Filter through types of wine, such as red wine, white wine, sparkling wine, champaign, rosé...etc.
Users can search through a variety of vineyards, such as Lavaux vineyards (Switzerland), Yarra Yering (Australia), Chateau Montelena (California), Chard Farm Winery (New Zealand)...etc.
Users can find their desirable wines through filtering production country, such as Italy, Spain, France, Australia, Chile, United States...etc.
To people who have a budget, they can filter through price range, to quickly find their affordable items.
Wine loves are also very particular about the year of production, to have that as a search criteria would be very helpful to those professionals.
3. Diverse features, diverse TA
Having hot items listed upfront, this gives certain credibility since there are actual store branches around Taiwan.
Since we want to attract more users, we can have public ranking (stars), such figures can be pulled from within App.
Users certainly cares about promotions & events, whether it'a cooperation with wine companies or with the RT-MART's own promotions.
Users can find their desirable wines through filtering production country, such as Italy, Spain, France, Australia, Chile, United States...etc.
Last but not the least, new arrivals items are always interesting to try out, especially with new launch discounts.
User Interface Designs
Style A
Dark Red Mood
Style A
Dark Red Mood
Style A
Dark Red Mood
Style B
Sunset Wave
Style B
Sunset Wave
